Built on Grit, Printed in Ink
I make my living as a graphic designer. Logos, branding systems, clean lines, balanced type. It is precise work. Measured. Intentional. Most days I sit in front of a screen moving shapes around until they say exactly what they need to say.
But T shirts are different.
A T shirt is not just a layout. It is a flag. It is something a person pulls over their head before they step out the door. It rides along on hunts, road trips, gym sessions, long days at work. It gets sweat on it. Blood on it. Campfire smoke worked into the cotton. A good shirt earns its keep.
Designing them scratches a different itch for me. It takes everything I know about composition and strips it down to its essentials. Bold type. Strong marks. No clutter. If it does not hit you in the chest from ten feet away, it does not make the cut.
That is why I keep the selection tight.
Right now there are six designs. That is it. No endless catalog. No fifty colorways. Six shirts that mean something to me. Each one comes from the same place my knives come from, the idea that grit is not a slogan. It is a way of moving through the world.
They are limited runs. When they are gone, they are gone. I do not warehouse piles of fabric hoping they sell someday. I print them in small batches. Enough for the folks who get it. Not enough to flood the field.
And here is the part I am proud of. They are all under 20 dollars.
I could charge more. Most brands would. Slap a lifestyle label on it, double the price, call it premium. That is not what I am after. I want a guy to grab one without thinking twice. I want him to wear it hard. If it gets stained, torn, or faded from too many days in the sun, that means it did its job.
To me, a shirt should feel like an old hunting partner. Reliable. Uncomplicated. Ready to go.Being a designer by trade gives me the tools. Building something people actually live in, that is the reward. Six designs. Limited. Affordable. Built with intention.